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Author Archives: leighhopwood
How to grow your social media following
Social media is here to stay. So how do you grow your following in the world of B2B marketing? Read on
LinkedIn Company Page – How to exploit the opportunity!
I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on
Finding the ROI in social media marketing in B2B
With 93% of B2B marketers ranking “measuring the ROI in social media” as the number one challenge in social media marketing, how can you measure the return? Read on
Posted in Social Media
Tagged b2b technology, roi in social media, social media marketing
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How to build your marketing career
Getting ahead in your marketing career comes down to four factors. Read what they are here. Read on
What is the low hanging fruit with content marketing?
Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on
Posted in Brand Awareness, Social Media, Strategic Marketing
Tagged content marketing
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The art of lead nurturing using email
Lead nurturing is an art. It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on
Build website credibility and authority with an effective link building strategy
A link building strategy will give your website the credibility and authority required to help increase the visibility of your site on search engines. Your sites authority is assessed against the authority of the sites you’re competing with. This competition … Read on
Tips for on-page optimisation
On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on
Posted in Tactical Marketing
Tagged keyword, keyword map, keyword strategy, on-page optimisation, onpage optimisation, SEO
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Creating a keyword strategy
We all know that SEO is important to get our website visible on search engines, but where do you start? First, understand how your target market shops for your products and services. Whether an influencer looking for providers or the … Read on
Posted in Strategic Marketing
Tagged Google Adword Keyword Tool, keyword map, keyword strategy
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Using Twitter to drive website traffic
You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on