Author Archives: Leigh Hopwood

About Leigh Hopwood

Strategic Marketing Consultant | Chartered Marketer | Specialist in B2B Technology and Services Marketing. I can help your technology or services business be heard and grow. Email me on leigh@reddmarketing.co.uk.

Using LinkedIn in 2014

The use of LinkedIn for lead generation has changed. You can no longer send seemingly personalised messages en mass. But all is not lost. Read on

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Content marketing for your customers, not Google

It’s not surprising that marketing managers are creating content for Google – but you should be thinking about what your customers want. Read on

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How to grow your social media following

Social media is here to stay. So how do you grow your following in the world of B2B marketing? Read on

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LinkedIn Company Page – How to exploit the opportunity!

I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on

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Finding the ROI in social media marketing in B2B

With 93% of B2B marketers ranking “measuring the ROI in social media” as the number one challenge in social media marketing, how can you measure the return? Read on

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How to build your marketing career

Getting ahead in your marketing career comes down to four factors. Read what they are here. Read on

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What is the low hanging fruit with content marketing?

Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on

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The art of lead nurturing using email

Lead nurturing is an art.  It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on

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Build website credibility and authority with an effective link building strategy

A link building strategy will give your website the credibility and authority required to help increase the visibility of your site on search engines. Your sites authority is assessed against the authority of the sites you’re competing with. This competition … Read on

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Tips for on-page optimisation

On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on

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