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Category Archives: Brand Awareness
If you find the right sponsorship deal then it can have a significant impact on your brand recognition and support your positioning strategy. Read on
You can influence whether your PR agency delivers or not – but you need to know how to have a positive impact on your PR team. Here are some tips. Read on
Advertising can be incredibly expensive and give very little return. However, I do appreciate that print advertising does have its place in the marketing mix.