Category Archives: Brand Awareness

LinkedIn Company Page – How to exploit the opportunity!

Posted on January 24, 2013 by leighhopwood

I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on →

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What is the low hanging fruit with content marketing?

Posted on December 5, 2012 by leighhopwood

Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on →

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Using sponsorship to build your brand

Posted on August 9, 2011 by leighhopwood

If you find the right sponsorship deal then it can have a significant impact on your brand recognition and support your positioning strategy. Read on →

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How to get the most out of your PR agency

Posted on August 2, 2011 by leighhopwood

You can influence whether your PR agency delivers or not – but you need to know how to have a positive impact on your PR team. Here are some tips. Read on →

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Is print advertising worth the investment?

Posted on June 17, 2011 by leighhopwood

Advertising can be incredibly expensive and give very little return. However, I do appreciate that print advertising does have its place in the marketing mix.
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How to use business awards in B2B marketing

Posted on June 13, 2011 by leighhopwood

Awards programmes can add real value to your customer relationships, support brand awareness and give you access to a priceless networking opportunity.
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