Category Archives: Brand Awareness

LinkedIn Company Page – How to exploit the opportunity!

I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on

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What is the low hanging fruit with content marketing?

Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on

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Using sponsorship to build your brand

If you find the right sponsorship deal then it can have a significant impact on your brand recognition and support your positioning strategy. Read on

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How to get the most out of your PR agency

You can influence whether your PR agency delivers or not – but you need to know how to have a positive impact on your PR team. Here are some tips. Read on

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Is print advertising worth the investment?

Advertising can be incredibly expensive and give very little return. However, I do appreciate that print advertising does have its place in the marketing mix.
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How to use business awards in B2B marketing

Awards programmes can add real value to your customer relationships, support brand awareness and give you access to a priceless networking opportunity.
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