Category Archives: Customer Marketing

Enewsletter or a posted newsletter?

I firmly believe that newsletters should be emailed, not posted. For me, the reasons are very clear as to why you should send enewsletters and not printed newsletters. Here are ten of them! Read on

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Customer marketing tactics that deliver value

In your marketing strategy you state that you will commit to marketing to your customers. But what does that mean at a tactical level? What customer marketing activity should you embark on and why? Read on

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Five reasons to prioritise marketing to your customers

Marketing to your existing customers, especially when times are tough, can deliver real returns. Here are my five reasons why customer marketing should be given greater priority. Read on

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How to use business awards in B2B marketing

Awards programmes can add real value to your customer relationships, support brand awareness and give you access to a priceless networking opportunity.
Read on

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