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Category Archives: Lead Generation
The art of lead nurturing using email
Lead nurturing is an art. It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on
How to build an effective campaign landing page
Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on
Getting the most out of a telemarketing campaign
It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Read on
Generating leads using LinkedIn
Not only does LinkedIn have one of the most up to date and complete databases on the planet, it’s aim in life is to provide a platform for networking. So how can you use LinkedIn for lead generation? Read on
Posted in Lead Generation, Tactical Marketing
Tagged lead generation, linkedin, networking
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The importance of data quality
Save time, money and your reputation by ensuring your data is clean, complete and not duplicated – regardless of where it comes from. Read on
Posted in Lead Generation, Tactical Marketing
Tagged b2b technology, data quality, marketing database
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Making sure leads generated by marketing campaigns are followed up
There is a simple and effective way to ensure leads generated by a marketing campaign are follow up on time by a sales team that are up for it! Read on
What is a qualified lead?
There are some recognised guidelines that some people use, but these are pure guidance and how you define a lead comes down to a number of influencing factors. Read on
Posted in Lead Generation
Tagged BANT, lead generation, qualified lead, solution selling
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How well do you use LinkedIn for lead generation?
If you use a PC in your line of work, the chances are you are on LinkedIn! It is now the most accurate, detailed database of professionals on the planet. If your business had access to just a slice of that database, just think what you could achieve… Read on
Posted in Lead Generation
Tagged B2B marketing, lead generation, linkedin, network, Network Sunday, social networking
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Lead generation made easy
You can spend a significant proportion of your marketing budget on lead generation and still get told the leads aren’t good enough. The question is, what does your market know about your business and your brand? Read on