Category Archives: Lead Generation

Using LinkedIn in 2014

The use of LinkedIn for lead generation has changed. You can no longer send seemingly personalised messages en mass. But all is not lost. Read on

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The art of lead nurturing using email

Lead nurturing is an art.  It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on

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How to build an effective campaign landing page

Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on

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Getting the most out of a telemarketing campaign

It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Read on

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Generating leads using LinkedIn

Not only does LinkedIn have one of the most up to date and complete databases on the planet, it’s aim in life is to provide a platform for networking. So how can you use LinkedIn for lead generation? Read on

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The importance of data quality

Save time, money and your reputation by ensuring your data is clean, complete and not duplicated – regardless of where it comes from. Read on

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Making sure leads generated by marketing campaigns are followed up

There is a simple and effective way to ensure leads generated by a marketing campaign are follow up on time by a sales team that are up for it! Read on

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Networking – online and offline – is a critical part of the sales process

Networking, whether you do it online or offline, is critical at every point in the service or technology purchasing process, especially for high value or business critical sales. Read on

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What is a qualified lead?

There are some recognised guidelines that some people use, but these are pure guidance and how you define a lead comes down to a number of influencing factors. Read on

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How well do you use LinkedIn for lead generation?

If you use a PC in your line of work, the chances are you are on LinkedIn! It is now the most accurate, detailed database of professionals on the planet. If your business had access to just a slice of that database, just think what you could achieve… Read on

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