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Category Archives: Social Media
How to grow your social media following
Social media is here to stay. So how do you grow your following in the world of B2B marketing? Read on
LinkedIn Company Page – How to exploit the opportunity!
I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on
Finding the ROI in social media marketing in B2B
With 93% of B2B marketers ranking “measuring the ROI in social media” as the number one challenge in social media marketing, how can you measure the return? Read on
Posted in Social Media
Tagged b2b technology, roi in social media, social media marketing
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What is the low hanging fruit with content marketing?
Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on
Posted in Brand Awareness, Social Media, Strategic Marketing
Tagged content marketing
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Using Twitter to drive website traffic
You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on
Should I use Google Plus for business?
Google+ was launched in June 2011 using its platform of millions of Google users to create a social networking tool to rival Facebook and LinkedIn. In essence, Google+ allows businesses to create pages to share content, build relationships through online … Read on
How to make social media work in B2B marketing
There are countless examples of how social media can drive brand awareness, reputation and ultimately sales in the B2C space. What about in B2B marketing? We all know we should engage with this new channel, but how do we make it work? Read on
Posted in Social Media, Strategic Marketing
Tagged B2B marketing, new channel, Social Media
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Examples of technology companies getting an ROI from social media
Examples of technology companies achieving an ROI from social media initiatives is much easier to come by. Here are some I found recently. Read on
Why social media matters to B2B technology companies
I was asked recently to do a presentation explaining why social media matters to B2B technology companies. I presented a series of recent stats and trends in B2B social media marketing, and gave a number of B2B technology case studies on social media. Check out the presentation here. Read on
Social media can positively impact customer service
Implemented well, social media can have a significant impact on customer service – even in a B2B technology company! Social media is about the two way communication of information. Supporting your customers requires two way communication of information. Read on
Posted in Social Media, Strategic Marketing
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