Category Archives: Social Media

Using LinkedIn in 2014

The use of LinkedIn for lead generation has changed. You can no longer send seemingly personalised messages en mass. But all is not lost. Read on

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Content marketing for your customers, not Google

It’s not surprising that marketing managers are creating content for Google – but you should be thinking about what your customers want. Read on

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How to grow your social media following

Social media is here to stay. So how do you grow your following in the world of B2B marketing? Read on

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LinkedIn Company Page – How to exploit the opportunity!

I’m amazed that more companies aren’t taking advantage of this free opportunity. Setting up a LinkedIn Company Profile is easy. Read on

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Finding the ROI in social media marketing in B2B

With 93% of B2B marketers ranking “measuring the ROI in social media” as the number one challenge in social media marketing, how can you measure the return? Read on

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What is the low hanging fruit with content marketing?

Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on

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Using Twitter to drive website traffic

You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on

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Should I use Google Plus for business?

Google+ was launched in June 2011 using its platform of millions of Google users to create a social networking tool to rival Facebook and LinkedIn. In essence, Google+ allows businesses to create pages to share content, build relationships through online … Read on

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How to make social media work in B2B marketing

There are countless examples of how social media can drive brand awareness, reputation and ultimately sales in the B2C space. What about in B2B marketing? We all know we should engage with this new channel, but how do we make it work? Read on

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Examples of technology companies getting an ROI from social media

Examples of technology companies achieving an ROI from social media initiatives is much easier to come by. Here are some I found recently. Read on

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