Category Archives: Strategic Marketing

How to build your marketing career

Getting ahead in your marketing career comes down to four factors. Read what they are here. Read on

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What is the low hanging fruit with content marketing?

Everywhere I turn ‘content marketing’ slaps me in the face! Driven by the need to produce quality content… Read on

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Creating a keyword strategy

We all know that SEO is important to get our website visible on search engines, but where do you start? First, understand how your target market shops for your products and services. Whether an influencer looking for providers or the … Read on

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Mobile marketing for B2B technology companies

There are many different ways to implement a mobile marketing strategy from SMS, MMS, smartphone apps, gaming/gamification to ring tones, so it needs to be integrated with your other channels. Read on

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How to make social media work in B2B marketing

There are countless examples of how social media can drive brand awareness, reputation and ultimately sales in the B2C space. What about in B2B marketing? We all know we should engage with this new channel, but how do we make it work? Read on

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Marketing is a process, not a series of tactics

Often, marketing managers are employed to deliver a series of marketing tactics, that doesn’t relate to the buying process of your prospects and customers. Read on

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Steps to aligning sales and marketing

I firmly belive the success of the marketing function is highly influenced by its relationship with sales. Here are some steps in improving the marketing relationship with sales. Read on

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Which marketing measures should I care about?

Marketing is now highly measureable and the years have brought learning. But which marketing measures should you be caring about? Read on

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What should my marketing budget be?

How much of your revenues should you allocate to building your brand, generating new business and looking after your customers? Here’s a guide. Read on

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Social media can positively impact customer service

Implemented well, social media can have a significant impact on customer service – even in a B2B technology company! Social media is about the two way communication of information. Supporting your customers requires two way communication of information. Read on

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