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Category Archives: Tactical Marketing
The art of lead nurturing using email
Lead nurturing is an art. It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on
Build website credibility and authority with an effective link building strategy
A link building strategy will give your website the credibility and authority required to help increase the visibility of your site on search engines. Your sites authority is assessed against the authority of the sites you’re competing with. This competition … Read on
Tips for on-page optimisation
On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on
Posted in Tactical Marketing
Tagged keyword, keyword map, keyword strategy, on-page optimisation, onpage optimisation, SEO
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Using Twitter to drive website traffic
You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on
Monitoring SEO performance with an SEO dashboard
To help you monitor SEO performance and continue to improve your visibility online, create an SEO dashboard. The dashboard should focus on monitoring your ranking in search results for your top keywords. Your SEO dashboard should include: Keyword or phrase … Read on
How to build an effective campaign landing page
Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on
Getting the most out of a telemarketing campaign
It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Read on
Mobile marketing for B2B technology companies
There are many different ways to implement a mobile marketing strategy from SMS, MMS, smartphone apps, gaming/gamification to ring tones, so it needs to be integrated with your other channels. Read on
Posted in Strategic Marketing, Tactical Marketing
Tagged B2B marketing, mobile marketing, technology
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Generating leads using LinkedIn
Not only does LinkedIn have one of the most up to date and complete databases on the planet, it’s aim in life is to provide a platform for networking. So how can you use LinkedIn for lead generation? Read on
Posted in Lead Generation, Tactical Marketing
Tagged lead generation, linkedin, networking
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Writing a subject line that works
There is no doubt that the subject line of an email massively influences whether the email is opened or deleted. Things to consider in creating an effective subject line. Read on