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Category Archives: Tactical Marketing
If you want to be found on the Internet, SEO is crucial. But what are the basics at the moment?
Lead nurturing is an art. It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on
On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on
To help you monitor SEO performance and continue to improve your visibility online, create an SEO dashboard. The dashboard should focus on monitoring your ranking in search results for your top keywords. Your SEO dashboard should include: Keyword or phrase … Read on
Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on