Category Archives: Tactical Marketing

Content, content and more content

How do you stand out with so much content being produced? The answer is simple… Read on

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Is your website healthy?

Having a healthy website will improve the reputation it has with Google. Check your site for the following… Read on

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SEO – Have you got the basics covered?

If you want to be found on the Internet, SEO is crucial. But what are the basics at the moment?
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Content marketing for your customers, not Google

It’s not surprising that marketing managers are creating content for Google – but you should be thinking about what your customers want. Read on

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The art of lead nurturing using email

Lead nurturing is an art.  It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on

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Build website credibility and authority with an effective link building strategy

A link building strategy will give your website the credibility and authority required to help increase the visibility of your site on search engines. Your sites authority is assessed against the authority of the sites you’re competing with. This competition … Read on

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Tips for on-page optimisation

On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on

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Using Twitter to drive website traffic

You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on

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Monitoring SEO performance with an SEO dashboard

To help you monitor SEO performance and continue to improve your visibility online, create an SEO dashboard. The dashboard should focus on monitoring your ranking in search results for your top keywords. Your SEO dashboard should include: Keyword or phrase … Read on

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How to build an effective campaign landing page

Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on

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