Category Archives: Tactical Marketing

Content marketing for your customers, not Google

It’s not surprising that marketing managers are creating content for Google – but you should be thinking about what your customers want. Read on

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The art of lead nurturing using email

Lead nurturing is an art.  It takes time to develop lead nurturing campaigns that can add real value to your lead management process. Although email ideally should not be used alone, it can help nurture your target contacts if done … Read on

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Build website credibility and authority with an effective link building strategy

A link building strategy will give your website the credibility and authority required to help increase the visibility of your site on search engines. Your sites authority is assessed against the authority of the sites you’re competing with. This competition … Read on

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Tips for on-page optimisation

On-page optimisation can often be the first steps in building out your SEO once you have your keyword strategy defined and your keyword map built. Your keyword map will already have identified the three keywords or phrase for each page … Read on

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Using Twitter to drive website traffic

You have 140 characters in a tweet. This can be the most effective 140 characters or the biggest waste of time and effort. But first, get the set up of your Twitter account right. Your Twitter real name should be … Read on

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Monitoring SEO performance with an SEO dashboard

To help you monitor SEO performance and continue to improve your visibility online, create an SEO dashboard. The dashboard should focus on monitoring your ranking in search results for your top keywords. Your SEO dashboard should include: Keyword or phrase … Read on

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How to build an effective campaign landing page

Whether its for a PPC campaign or an email campaign, having a campaign landing page that works is vital to support this lead generation mechanism. Don’t direct that traffic to your homepage! Here are some tips on designing a campaign landing … Read on

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Getting the most out of a telemarketing campaign

It is easy to spend a small fortune on telemarketing and end up with no return from your investment. So, how can you get the most out of a telemarketing campaign? Read on

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Mobile marketing for B2B technology companies

There are many different ways to implement a mobile marketing strategy from SMS, MMS, smartphone apps, gaming/gamification to ring tones, so it needs to be integrated with your other channels. Read on

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Generating leads using LinkedIn

Not only does LinkedIn have one of the most up to date and complete databases on the planet, it’s aim in life is to provide a platform for networking. So how can you use LinkedIn for lead generation? Read on

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